Portfolio

Garnier

This campaign centred on the Garnier line promoting their "Two tones fairer in 28 days" product campaign.

The target audience were females between the ages of 18 and 34 and predominantly of Asian ethnicity. The campaign focused on the two largest Emirates, Abu Dhabi and Dubai.

HME's campaign comprised 5 SkootAds and 3 supporting promotional staff who conducted product sampling whilst generating brand awareness of this new product, how it works and introducing the 28 day cycle concept to the public .

All creative was done in-house by HME and involved extensive client interaction to ensure the campaign execution was aligned with their product strategy.

An added bonus for Garnier was the press coverage the received. The campaign was highlighted in a UAE newspapers, which devoted a half page spread to the camapign.